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Why sponsorship?
Today, with ever more information and choice, designers — like
all consumers — make decisions and influence clients based on
their relationship to a brand. A company can affect purchasing decisions
and strengthen its competitive edge by developing strong bonds with
designers through affinity marketing.
Why should I sponsor AIGA?
When you sponsor professional design activities
through AIGA , you are able to reach designers by leveraging their
relationship with
an organization that is trusted and is their own. AIGA is committed
to building this affinity for companies through partnerships that
are truly mutually beneficial and resonate with your target audience.
AIGA sponsorships are crafted to be:
- Meaningful to AIGA members who represent your most profitable
customers
- Experiential, providing opportunities for those customers
to interact with your products and services in the context of an
AIGA experience
- Highly visible and layered throughout AIGA collateral,
at AIGA national conferences and on AIGA's website.
Why are AIGA designers important?
AIGA members include designers in all design disciplines and at all
phases of their careers, yet consistently they represent the designers
most interested in advancing the profession and leading the profession
to new levels of influence. These are the opinion leaders of the
design profession, in all of its disciplines.
Designers are consumers.
In their role as consultants on strategic
communication to business, designers influence corporate selection
of products and services, specifying
the paper, print, software and hardware purchases for their clients.
How is sponsorship valuable to me?
A partnership with AIGA provides your company with an opportunity to
leverage sales through affinity marketing and targeted sampling, and
offers a vehicle to reach a wide spectrum of designers as well as the
important industry influencers.
Affinity
By establishing a firm link between your company and the premier
association of professional designers, you have linked yourself
with an interest
in the highest professional standards for design through an organization
that designers trust. This keeps your brand top-of-mind within the
profession.
Sampling
By placing your product or service in the hands of a large, pre-qualified,
influential client group through joint mailings or sanctioned promotions,
attention is brought to your product or service and is supported
by an objective third party, AIGA. There is no other way to reach
AIGA
membership in this way, since AIGA member and mailing lists are not
available for either sale or trade.
Reach
AIGA membership includes both younger innovators and seasoned design
leaders. AIGA programming is planned to help sponsors reach those
who are leading change as well as those whose work is admired for
its refinement,
excellence and proven design sensibilities. Sponsors can target their
product or service line appropriately.
Access
The use of a product or service expands geometrically and follows
a tried and true course. It begins with access to a small group
of influencers.
It is validated by this group and then transmitted to others. True
adoption is only achieved through sustained visibility and use.
AIGA provides the influencers; facilitates the transmission of
knowledge
through sampling; then assists in adoption by sustained recognition
of a sponsor's contribution. Become a Sponsor |
