"How do I hire a graphic designer?"

Your search for a graphic designer will bring you in contact with highly educated, creative people eager to show you samples of their work. But before that happens, you need to know where to find a designer.

You can obtain names of designers from several sources. An excellent source is satisfied customers, so we suggest asking other companies for recommendations. Most libraries and many bookstores have books filled with award-winning entries in competitions sponsored by graphic design organizations and publishers. Regularly published magazines such as Communication Arts magazine, Print magazine, and Graphis magazine also include feature articles about graphic designers.

Although we can't tell you exactly what to look for without knowing your company's needs, we advise you to seek a graphic designer who subscribes to the AIGA Statement of Policy on Professional Practices. The AIGA Statement of Policy is non-binding but does offer a starting point for establishing a professional relationship. You may also want to ask about education. Most graphic designers complete graphic design programs in earning their college degrees.

In assessing a portfolio, look for creative problem-solving ability and experience with a project as extensive as yours. Evidence of creative talent on any type of project may be a better indicator of future success than direct experience with a project identical to yours. In determining capacity to handle your project's volume, ask about similar-size projects and completion times.

Assuming a graphic designer's capabilities meet your needs, then consider the chemistry between your company's representatives and the graphic designer. As in all professional relationships, the best client-designer match-ups are built on trust, mutual respect, and common understanding.

To find AIGA members, link to our member directory.